This is a link to part of an ongoing series I’m doing over at my Engaging Conflicts blog reviewing Robert Cialdini’s new book, Yes! 50 Scientifically Proven Ways to be Persuasive. The book lists 50 strategies, and I will be reviewing each.
This is my shorthand note to myself for this chapter: Bandwagon and social proof. Join countless others in doing this; if operators are busy, please call again. Inconvenience demonstrates social proof of “others are doing this.”